Starting a business can be overwhelming. There is passion behind what you are doing and that should make the stress of the start up a little less intense. Yet, there is still a lot that needs to be done. If you sell a product, you must think about packaging, shipping, e-commerce, preparing the product itself for purchase, reviews and more. If you provide a service you must keep in mind content, marketing and networking. Never the less, with everything you have going on getting your brand in front of the eyes of the customer is the number one priority, but what is your brand?